Nate Says: Why So Serious?

Not Feeling Fat Enough Today?

Did you make it all the way through lunch and so far you don’t hate yourself?

The marketing team at Ruffles have you covered, with the latest in their shameless and brutally-obesity-inducing flavor:

How do you really feel about the average potato chip eating consumer?Aw c’mon Ruffles, just tell us how you really feel about the appetite of your average consumer.

I place partial blame on the Trademark office for accepting “Double Fisted Bacon Cheeseburger” as an acceptable potato-based product.

As soon as I saw this I knew there had to be something worth reading on the Ruffles FB page, but all I could find of interest was this bacon cheeseburger snob:

I couldn't taste any meat...You know a good fix for that? Eat a bacon cheeseburger. Even if you double-fist them, they’ll still be cheaper than a bag of Ruffles.

Then, there was this insatiable beast:

WHY ARE YOU YELLINGLADY JUST GET SOME BEER BATTERED ONION RINGS MADE OF BATTER AND ONIONS. THEY’VE BEEN MY “FAV” ALWAYS.

I guess I’m not a big chip fan. From a marketing standpoint, it seems the focus has shifted from, “Hey, people are realizing our product kills them, let’s talk about how there’s NO trans FAT,” to, “Hey, let’s put giant pictures of food that’s worse than our potato chip on the bag so they feel good about not eating that and eat us instead.”

It’s stories like these. This is why I love consumerism and marketing.

 

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