Nate Says » google

Google+, Facebook on Thoughtfulness

Nate — Wed, 21 Sep 2011 17:13:03 +0000

Google+ says:

Tell us who’s important to you. We’ll make sure you can see them and speak to them on your terms.

Facebook says:

Yo, I got this.

Awesome Google+ Social Media Marketing Strategy

Nate — Thu, 28 Jul 2011 16:30:59 +0000

Instead of relaxing on my lunch today, I thought it more urgent to share a revolutionary new Social Media Marketing strategy involving the new ginger kid of social media, Google+:

Unsecured “Security” Cameras

Nate — Wed, 09 Mar 2011 00:32:18 +0000

Well, this is awkward… I’m not entirely sure about the legality of posting this, so I’m keeping the instructions in an image (below) instead of linking to any examples.

I’m not even entirely sure you should do this, but it is a great way to waste some time.

Instructions:

Most of the cameras are seemingly “locked” from panning/zooming, but I believe they actually just aren’t capable of doing so. I mean, if you paid someone to set up your network cameras and they weren’t smart enough to secure them, you’re more likely dealing with re-purposed Fisher Price nanny cams anyways.

Many of them have multiple views and a few snap to pre-determined points on-click.

Here’s a few interesting screenshots from live feeds I found:

Happy cyber-stalking!

SEO 101: Ur Doin It Wrong

Nate — Sun, 06 Dec 2009 21:38:20 +0000

A couple months back, Microsoft unloaded 80 to 100 million dollars on commercial advertising for their new “decision engine” Bing. I have to admit, I might have lol’d a little at their campaign. But come on, it was awesome. They must have hired someone with a Mac sense of humor. In case you missed it, here’s some examples:

So what does this have to do with SEO? If we look at Search Engine Marketing as Customer Service – these commercials are spot on. Basically, my internet marketing friends, this ad campaign is our fault, and everyone who laughed at these commercials is laughing primarily at you. You should be more mad at yourself than Google is.

We get so wrapped up in all the goofy aspects of SEO, we seem to forget the fact that people are looking for answers from a search engine. Which means, users are asking a question in the form of some keywords. Which meaaaaans, we do an extremely poor job of answering their questions.

Who cares, right? You’re getting the traffic. Your conversion rate and bounce rate are where they should be!

Hey, listen Goo-Roo, I’m sure I don’t look like a guy who cares, so do the math yourself.

If you’re not targeting specific pages for specific keywords (and by that I mean using specific pages to answer specific questions) then think about how many visitors your site is bleeding off each month.

Maybe, maybe Google calls SEOs criminals because that’s the best descriptive container to explain how we’re treating our potential customers.

Instead of acting like human-cattle herders, we should be focusing on the visitor paths.

Tweet This Rule!

Where have they come from? Does the landing page answer the question indicated by their keywords?
What specifically are they looking for? Could you benefit from creating more specific pages under a broad one?
Where did they go to next if they didn’t bounce? Did they move the direction you want them to?

Answer these questions for yourself to find out if you’re answering the questions being brought to you. You will likely find you can segment your traffic in a much more user-oriented way. This is the difference between a great site and an OMG site that can seemingly read minds.

Make the visit personal. Figure out the conversation your customers/visitors are having with your site, then make it better.