We get so wrapped up in all the goofy aspects of SEO, we seem to forget the fact that people are looking for answers from a search engine. Which means, users are asking a question in the form of some keywords. Which meaaaaans, we do an extremely poor job of answering their questions.

This presentation shows how to create a fully customizable HTML widget for your Facebook Fan page in 10 simple steps. This gives you a ton of options for instantly increasing the value to and from your fans.